About Us


Two by Two was founded in 2000 in the vibrant market town of Ulverston in the South Lakes. It is a family business and is run by mother and daughter team, Janet and Rachael, with the help of assistants, Sue, Helen and Elle and Zoe. Most people who enter the shop remark on how colourful it is and that's our thing, 2x2 is a  place for colour therapy. We offer outstanding everyday wear for women who seek timeless and sustainable style and our collection is sourced from all over the globe. Browse our rails and you will find, printed t-shits from Australia, stylish dresses from New Zealand, jeans from Germany, shirts from Denmark, nautical stripes from France and raincoats from Cornwall. We specialise in knitwear and we have an extensive range, across the year, including Donegal tweeds by Fisherman out of Ireland and Ireland's Eye, Fair Isles by Harley of Scotland and Eribe, super fine merino from By Basics of Denmark, contemporary cashmere by Ochre and possum merino by Nobel Wilde. 2x2 picks are chosen for their comfort, wearability, sense of fun and their ability to stand the test of time.